5 fits, 1 eComm operator, and zero boring job-app energy.
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Rep Fabric LIKE PASS The one you reach for when you need to feel unstoppable. Compressive, sculpting, and unapologetically bold. She's the girl who deadlifts before sunrise and still looks incredible at brunch after.
Rep Fabric LIKE PASS She's the one who realised you don't need a different pair for every occasion. No front seam means zero awkward squat checks, fold-over waistband means all-day comfort, and the pockets? They're holding her phone, her AirPods, and the protein bar she'll forget about until laundry day.
Zephyr Fabric LIKE PASS Featherlight. Barely-there. Feels like a second skin. She's the girl who does sunrise yoga, then spends the rest of the day in matcha-fuelled bliss. Soft, gentle, and impossible not to love.
Rep Fabric LIKE PASS Flared leg, zero effort. She's the one who throws these on with an oversized tee and still looks like she tried. Rest day uniform, honestly.
Rep Fabric LIKE PASS Same iconic Rep energy, just a little more leg. Body-contouring seams, pockets for the essentials, and built for the girl who shows up when it's hot out and still gets the reps in.
Rep Fabric Bold colour, zero apologies. I'm the one turning heads in the squat rack and owning every rep. Confidence is my default setting.
The leggings were the hook. The real match is the eComm operator behind the growth.
Who Made This?Senior eCommerce Manager · Digital Marketing
14+ years building and scaling customer-led eCommerce across beauty, fashion, and wellness. At BlackMilk Clothing I lead customer-first eComm and growth across the full funnel. I've worked at the intersection of brand, performance, and community — turning traffic into customers and customers into repeat buyers. Sound familiar?
30–70% CVR lifts across every brand I've touched. I work closely with tech teams and developers to translate data into real checkout improvements — from funnel architecture to A/B testing, I make sure every touchpoint converts.
Customer-first storefront management — from theme builds to app ecosystems. I make the stack support growth, conversion, and a smoother shop.
End-to-end campaign management across Meta, TikTok, Google Ads, Pinterest, and YouTube. I optimise for profitable acquisition and repeat purchase.
I don't guess what customers want — I ask them. Persona research, feedback loops, and behaviour data guide product decisions.
Acquisition gets them in. Retention brings them back. I build CRM flows, loyalty, and post-purchase experiences that drive repeat customers.
Black Friday, product drops, major moments — planned, executed, and optimised for maximum impact. I know how to make a launch feel like an event.
I build, mentor, and grow high-performing teams. I find capability gaps, develop talent, and create an environment where people do their best work.
Certified Personal Trainer (Cert III & IV) and 200hr Yoga Teacher. Weight sessions, kettlebell workouts, pilates reformer, and the yoga mat. I bring the same discipline and energy to everything I do.
Leading eCommerce strategy and owning the full digital marketing mix — paid, CRM, and full-funnel acquisition. Driving CRO, AOV growth and customer acquisition while expanding Rest of World markets and re-engaging the AU audience.
Startup life — scrappy, resourceful, wearing every hat. Built the digital presence from the ground up across D2C, B2B, and events. Proved I can thrive in ambiguity and still move the needle.
Grew website traffic 300%, increased revenue 150%+ YOY. Re-developed website and brand experience, built the marketing team, streamlined cross-department comms.
Managed P&Ls through a challenging market transition. Drove profitability through strategic cost optimisation and operational efficiency — proving I can make tough calls and protect the bottom line.
Managed ghdhair.com AU/NZ and key digital retailer accounts. Increased conversion rate 30% YOY, sales revenue 100%+ YOY across B2B and B2C.
Implemented CRM strategy, developed CRO strategy increasing conversion rate by 20%, led omni-channel campaigns for the it-brand of Queensland fashion.
Melissa is passionate, capable and demonstrates initiative. Mel is always keen to brainstorm new strategies & tactics — but also has the follow through to execute on her ideas (a unicorn). Mel is commercially minded and understands the importance of balancing creativity and protecting the bottom line. She's funny, personable and generally fabulous to work with.
She's smart, resourceful, and someone you want on your team. She makes things better — including the work, the energy, the results.
One of the most driven and resourceful leaders I've worked with. Melissa thrives in fast-paced environments and consistently delivers results that exceed expectations. She's the kind of person who makes everyone around her better.
I want to own the customer journey for one of Australia's fastest-growing activewear brands. I've done it before. Let's do it for LSKD.
I built this site in a weekend on my own because I wanted you to feel how I think about conversion and brand, not just read about it. If you got this far, we should probably talk.