Swipe right on growth.
5 fits, 1 eComm operator, and zero boring job-app energy.
Swipe the Fit
Right for growth, left for not quite
The leggings were the hook. The real match is the eComm operator behind the growth.
Conversion Obsessed
30–70% CVR lifts across every brand I've touched. I work closely with tech teams and developers to translate data into real checkout improvements — from funnel architecture to A/B testing, I make sure every touchpoint converts.
Platform Strategist
Customer-first storefront management — from theme builds to app ecosystems. I make the stack support growth, conversion, and a smoother shop.
Paid Performance
End-to-end campaign management across Meta, TikTok, Google Ads, Pinterest, and YouTube. I optimise for profitable acquisition and repeat purchase.
Customer Obsessed
I don't guess what customers want — I ask them. Persona research, feedback loops, and behaviour data guide product decisions.
Retention Strategist
Acquisition gets them in. Retention brings them back. I build CRM flows, loyalty, and post-purchase experiences that drive repeat customers.
Launch & Campaign Lead
Black Friday, product drops, major moments — planned, executed, and optimised for maximum impact. I know how to make a launch feel like an event.
Team Leadership
I build, mentor, and grow high-performing teams. I find capability gaps, develop talent, and create an environment where people do their best work.
Off the Clock
Certified Personal Trainer (Cert III & IV) and 200hr Yoga Teacher. Weight sessions, kettlebell workouts, pilates reformer, and the yoga mat. I bring the same discipline and energy to everything I do.
Senior eCommerce Manager
Leading eCommerce strategy and owning the full digital marketing mix — paid, CRM, and full-funnel acquisition. Driving CRO, AOV growth, and customer acquisition while expanding Rest of World markets and re-engaging the AU audience.
Global Head of Marketing & Sales
Startup life — scrappy, resourceful, wearing every hat. Built the digital presence from the ground up across D2C, B2B, and events. Proved I can thrive in ambiguity and still move the needle.
Head of Marketing & Digital Sales
Grew website traffic 300%, increased revenue 150%+ YOY. Re-developed website and brand experience, built the marketing team, streamlined cross-department comms.
Marketing & eCommerce Director
Managed P&Ls through a challenging market transition. Drove profitability through strategic cost optimisation and operational efficiency — proving I can make tough calls and protect the bottom line.
Head of Digital ANZ
Managed ghdhair.com AU/NZ and key digital retailer accounts. Increased conversion rate 30% YOY, sales revenue 100%+ YOY across B2B and B2C.
Marketing & eCommerce Manager
Implemented CRM strategy, developed CRO strategy increasing conversion rate by 20%, led omni-channel campaigns for the it-brand of Queensland fashion.
on Melissa
I want to own the customer journey for one of Australia's fastest-growing activewear brands.