Senior eCommerce & Marketing Leader
With over a decade of experience, I have led digital marketing and online sales strategy across beauty, fashion and wellness brands, consistently delivering results through data-led optimisation, customer journey design and technology innovation. I have driven D2C growth while also building out B2B channels for global and local brands including ghd, DISSH, Triumph Lingerie, adorne, My Haircare & Beauty and KAILO Nutrition. My approach combines customer-centric strategy with growth-focused decision making, positioning digital as a consistent driver of long-term business success. As a senior leader, I partner closely with owners and executives to shape strategy and execute at pace. I build and mentor high-performing marketing teams, embed accountability and foster cross-department collaboration to create efficient, scalable systems that deliver measurable growth.