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Find your perfect match.
Swipe through 5 iconic LSKD leggings and discover which one gets your heart racing.

Find Your Match

Swipe right if you're feeling it, left if it's a pass

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It's a Match!

Here are the leggings that caught your eye. But the real match? That's coming next.

๐Ÿ‘ฉโ€๐Ÿ’ป
Melissa Shelton
Senior eCommerce Manager ยท Digital Marketing
๐Ÿ“ Brisbane, QLD ยท Greater Brisbane Area
14+ years of building, scaling, and obsessing over digital experiences across beauty, fashion, and wellness. From Triumph to ghd, DISSH to adorne โ€” and now at Black Milk Clothing, where I lead eCommerce and cover Digital Marketing during maternity leave. I've lived at the intersection of brand, performance, and community โ€” turning traffic into loyal fans and data into decisions. Sound familiar?

CRO & Growth

Conversion optimisation, AOV growth, funnel architecture โ€” 30โ€“70% CVR lifts across every brand I've touched.

Checkout Components Refundid Instant AI A/B Testing

Shopify & Platforms

End-to-end global storefront management โ€” from theme builds to app ecosystems to Tapcart mobile.

Shopify Klaviyo Tapcart Shopify Apps

Performance Marketing

Full-funnel acquisition and retention โ€” paid social, search, email, and everything in between.

Meta Ads Google Ads Klaviyo Flows TikTok

Global E-Commerce

Regional strategies, localised merchandising, and multi-market growth across AU, US, EU, and beyond.

Markets Pro Multi-Currency 3PL Wholesale

Data & Reporting

Dashboards, insights, and decision-making at leadership level โ€” turning numbers into strategy.

Triple Whale Profit Peak GA4 Shopify Analytics

Product Drops & Campaigns

Black Friday, launches, major moments โ€” planned, executed, and optimised for maximum impact.

BFCM Product Launches CRM Gorgias

Senior eCommerce Manager

Black Milk Clothing ยท Dec 2025 โ€“ Present

Leading end-to-end eCommerce for one of Australia's most iconic D2C fashion brands. Currently covering Digital Marketing Manager (maternity leave) โ€” owning paid, CRM, and full-funnel acquisition alongside the global storefront. Focused on CRO, AOV growth, and customer acquisition โ€” growing our Rest of World customer base whilst re-engaging the AU market.

Global Head of Marketing & Sales

KAILO ยท Dec 2023 โ€“ Sept 2025

Startup life โ€” scrappy, resourceful, wearing every hat. Built the digital presence from the ground up across D2C, B2B, and events. Proved I can thrive in ambiguity and still move the needle.

Head of Marketing & Digital Sales

adorne ยท Aug 2022 โ€“ Jun 2024

Grew website traffic 300%, increased revenue 150%+ YOY. Re-developed website and brand experience, built the marketing team, streamlined cross-department comms.

Marketing & eCommerce Director

Mavi Jeans Australia ยท Mar 2022 โ€“ Feb 2023

Repositioned the brand, grew B2B + D2C digital sales, managed P&Ls and reduced costs to profitability.

Head of Digital ANZ

ghd ยท Apr 2016 โ€“ Jul 2017

Managed ghdhair.com AU/NZ and key digital retailer accounts. Increased conversion rate 30% YOY, sales revenue 100%+ YOY across B2B and B2C.

Marketing & eCommerce Manager

DISSH ยท Jun 2015 โ€“ Apr 2016

Implemented CRM strategy, developed CRO strategy increasing conversion rate by 20%, led omni-channel campaigns for the it-brand of Queensland fashion.

"Melissa is passionate, capable and demonstrates initiative. Mel is always keen to brainstorm new strategies & tactics โ€” but also has the follow through to execute on her ideas (a unicorn). Mel is commercially minded and understands the importance of balancing creativity and protecting the bottom line. She's funny, personable and generally fabulous to work with."
Lucy Henry-Hicks
CEO & Creative Director, DISSH
๐Ÿ’š
Swipe Right
on Melissa

I don't just want to run your e-commerce store. I want to own the global storefront of one of Australia's fastest-growing activewear brands. Let's make it happen.

14+
Years Exp
300%
Traffic Growth
150%
Revenue Growth
Let's Talk
LinkedIn โ†— Download Resume โ†“